APA Style

Koehn, Nancy F.. (2001). Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell . Boston: Harvard Business School Press.

Chicago Style

Koehn, Nancy F.. Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell. Boston: Harvard Business School Press, 2001. Printed Material.

MLA Style

Koehn, Nancy F.. Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell. Boston: Harvard Business School Press, 2001. Printed Material.

Turabian Style

Koehn, Nancy F.. Brand new: how entrepreneurs earned consumers trust from Wedgwood to Dell. Boston: Harvard Business School Press, 2001. Printed Material.