"In Future Focus Theodore Kinni and Al Ries answer the three critical questions that everyone involved with business, including leaders, managers, financial professionals, investors and employees, must ask when planning for the future: What are the essential ingredients of 21st century corporate success? Which companies best exemplify these qualities? And how can we learn and profit from their example?" "The 21 Future Focus winners include among others: Berteismann, 3Com, Dell, Nokia, Intel, Nucor; Microsoft, Nintendo, Heineken, Glaxo, Toyota and Quebecor." "Future Focus shows what companies have done to become world class leaders and points out what can cause them to lose their position. A must read for every business owner and executive in the decision making level."--BOOK JACKET.

TABLE OF CONTENTS
Acknowledgments.
Introduction by Al Ries.
The Future Focus 21.
3Com Corporation.
Applied Materials, Inc.
Bertelsmann AG.
Cisco Systems, Inc.
Dell Computer Corporation.
Telefonaktiebolaget LM Ericsson.
Glaxo Wellcome plc.
Heineken NV.
HSBC Holdings plc.
Intel Corporation.
Interface, Inc.
Microsoft Corporation.
Nestle SA.
Nintendo Company, Ltd.
Nokia Corporation.
Nucor Corporation.
Quebecor, Inc.
Royal Dutch/Shell Group.
Sensormatic Electronics Corporation.
Tellabs, Inc.
Toyota Motor Corporation.
Learning from the Future Focus 21.
Index.