how to prepare and implement it Luther, William M. Primary Author mixed material bibliography New York Amacom 2001 id Indonesia

Printed Material

xviii, 318 p. : figs., index ; 23 cm. This guide shows how to develop and implement a marketing plan by creating a desirable positioning or personality for a business based on an analysis of market economics, competition, customers, and an individual business. There are many case histories, examples from print, television, and the Web, sample forms, checklists, and customer analyses, plus a marketing plan outline and a list of the 38 market characteristics that can influence profit potential. Luther is a management and marketing consultant and a seminar leader. Annotation c. Book News, Inc., Portland, OR (booknews.com) Strategic planning Brands Marketing Strategy Marketing research Internet Positioning BAD 0814471013 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Lut 30953 General (General) BAD Lut The_Marketing_plan-_how_to_prepare_and_implement_it.jpg.jpg 15783 2002-01-28 00:00:00 2020-03-09 14:26:08 machine generated