APA Style

Luther, William M.. (2001). The Marketing plan : how to prepare and implement it (3rd ed.). New York: Amacom.

Chicago Style

Luther, William M.. The Marketing plan : how to prepare and implement it. 3rd ed. New York: Amacom, 2001. Printed Material.

MLA Style

Luther, William M.. The Marketing plan : how to prepare and implement it. 3rd ed. New York: Amacom, 2001. Printed Material.

Turabian Style

Luther, William M.. The Marketing plan : how to prepare and implement it. 3rd ed. New York: Amacom, 2001. Printed Material.