APA Style

Trout, Jack. (2001). Big brands big trouble : lessons learned the hard way . Chichester: John Wiley & Sons.

Chicago Style

Trout, Jack. Big brands big trouble : lessons learned the hard way. Chichester: John Wiley & Sons, 2001. Printed Material.

MLA Style

Trout, Jack. Big brands big trouble : lessons learned the hard way. Chichester: John Wiley & Sons, 2001. Printed Material.

Turabian Style

Trout, Jack. Big brands big trouble : lessons learned the hard way. Chichester: John Wiley & Sons, 2001. Printed Material.