Thompson, Harvey Primary Author mixed material bibliography New York McGraw-Hill 2000 en English

Printed Material

xv, 247 p. : figs., index ; 24 cm. IBM's battle plan for attracting new customers—and keeping them for life. IBM—history's most remarkable organization—stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)—the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today’s environment of similar or identical products, CVM’s battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations—experiencing unqualified marketing success. (text from the publisher) BTC 0071352104 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTC Tho 30871 General (General) BTC Tho 15793 2002-02-07 00:00:00 2025-12-23 10:45:19 machine generated