Dyche, Jill Primary Author mixed material bibliography Boston Addison-Wesley 2002 en English

Printed Material

xxiv, 307 p. : tabs., figs., gloss., index ; 24 cm Provides a primer and how-to guide for implementing customer relationship management (CRM), offering scenarios, definitions, and recommendations. Chapters for executives, project managers, and businesspeople explain the components of CRM and how they can be used. Material on CRM planning and implementation is geared toward project managers, consultants, business analysts, and technical practitioners. Areas discussed include CRM in marketing, customer service, and e- business, sales force automation, analytical CRM, planning and managing a CRM project, and some common stumbling blocks. Dych Customer Relationship Management BTC/BA 0201730626 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BTC/BA Dyc 31023 General (General) BTC/BA Dyc download_%252843%2529.jpg.jpg 15798 2002-02-07 00:00:00 2020-02-10 14:30:27 machine generated