who's winning and how in the battle for customers Wiersema, Fred Primary Author mixed material bibliography New York Free Press 2001 en English

Printed Material

vii, 262 p. : figs., exh., index ; 24 cm. Examines the practices of often unorthodox companies dominating the market and revolutionizing business. Explains why traditional measures, such as size of a company or total sales, are no longer adequate markers of a company's prospects, and provides new indexes for sales growth and market value. Identifies 100 influential global businesses and describes the strategies they use to grow twice as fast as their competitors. Wiersema is a business strategist and lecturer. Annotation c. Book News, Inc., Portland, OR (booknews.com) marketing st BA/AD 0743204654 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/AD Wie 30857 General (General) BA/AD Wie fred.jpg.jpg 15800 2002-03-05 00:00:00 2020-02-27 11:47:10 machine generated