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The New market leaders : who's winning and how in the battle for customers
Examines the practices of often unorthodox companies dominating the market and revolutionizing business. Explains why traditional measures, such as size of a company or total sales, are no longer adequate markers of a company's prospects, and provides new indexes for sales growth and market value. Identifies 100 influential global businesses and describes the strategies they use to grow twice as fast as their competitors. Wiersema is a business strategist and lecturer. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Ketersediaan
30857 | BA/AD Wie | General (General) | Tersedia |
Informasi Detil
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Penerbit | Free Press : New York., 2001 |
Deskripsi Fisik |
vii, 262 p. : figs., exh., index ; 24 cm.
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Bahasa |
English
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ISBN/ISSN |
0-7432-0465-4
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Klasifikasi |
BA/AD
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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