The old sales paradigm: R & D developed the product; the sales force sold the product. The new sales paradigm: The sales force, R & D, executives, Web developers, accountants, lawyers, inventory clerks—all of your employees—sell the product.

Selling is more about fulfilling the true needs of the customer than it is about selling a pitch out of a can. Learning how to recognize and respond to the customer’s unspoken needs is the most important step toward becoming a problem-solving seller.

In clear and precise detail, sales consultant Eric Baron describes the revolutionary selling strategy he’s taught to Fortune 500 companies. He writes for the manager, the executive, the sales professional, and every player on the company-wide selling team, revealing how to integrate the skills of each member of your company into the selling role. Selling Is a Team Sport, the master playbook for organizing any company-wide sales team, shows you how to:
- Train every employee in your company to be part of the selling team
- Motivate your sales force to use every member of the organization
- Transform ordinary sales calls into problem-solving opportunities
- Improve communication among all your employees
- Recognize the true needs of your customers—and respond to them creatively
(text from the publisher)