In Accelerating Customer Relationships, a world-renowned Customer Relationship Management expert shows you how to build knowledge "infostructures" that deliver breakthrough profitability and customer loyalty. Ronald S. Swift walks you step by step through integrating every customer touchpoint: retail, Web, call center, and beyond. Swift covers every aspect of enterprise-wide relationship management—strategies, processes, partnerships, platforms, software, methodologies, and more.

Through proven methods, practical examples, and case studies, you’ll discover how to create the customer-centric environment to:
- Identify what your most profitable customers share in common-then find more customers just like them
- Shorten your sales cycle by anticipating your customer’s requirements and expectations more accurately
- Manage your channel partnerships and other relationships more profitably
- Maintain customer privacy and confidentiality while gaining the benefits of profiling
- Calculate the economic value of customer relationship management
- Discover the key factors that make or break Customer Relationship Management for your organization