Whether you are a leader or a pursuer, 24-7 Innovation takes you beyond the rigid policies, prescriptive processes, and fragmented organizational structures that have stifled true innovation for too long.
This step-by-step book shows you how to instill a mind-set of continuous innovation at every level of your organization, one that will allow you to achieve and sustain a leadership position in any market. It outlines a lean, action-based framework designed to put your organization in the state of "perpetual innovation" that is necessary for creating sustainable business success.

TABLE OF CONTENTS

Acknowledgments
Introduction
Prologue: From Boxes to Lines
1 Innovation for Competitive Advantage
2 Process-Enabled Innovation
3 Creating a Culture of Innovation
4 Customer Strategies
5 Technology and Innovation
6 Innovation through Measurement
7 Targeting Innovation
8 Simulating New Models
9 Getting There

Epilogue: Looking to the Future
App. A A Tale of Four Companies
App. B Innovation Capability Maturity
App. C Applying the Seven Rs
App. D Innovation Diagnostic
Notes
Bibliography
Index