TABLE OF CONTENTS
Acknowledgements
Is This Book for You?
Introduction
1. The Cold Heart of the Promiscuous Customer
2. The Paradox of the Invisible Brand
3. What’s Wrong with the Internet?
4. Modes, Purposes and Tasks
5. Meaning, Trust and Value
6. Taking Stock
7. The Marketspace - a New Paradigm for Value
8. The Key Drivers and Enablers of Marketspaces
9. Roles and Benefits in Marketspaces
10. Rules and Relationships in Marketspaces
11. The Return of Value to Digital Markets
Index (barnesandnoble.com)