brand building in the digital economy Breakenridge, Deirdre Primary Author mixed material bibliography London Financial Times 2001 en English

Printed Material

xiv, 352 p. : 24 cm. Breakenridge, a public relations consultant, describes the use of the Internet to build brands and maintain positive customer relations. She offers advice on developing a vision for the brand, targeting the proper audience, personalizing the approach, and drawing repeat traffic. Marketing basics, audience impact, market research, and online endorsements are emphasized. Case studies tell cybermarketing success stories. Annotation c. Book News, Inc., Portland, OR (booknews.com E-commerce Technology Marketing research Ethics Customer relations Internet Product management Public relations BH/WN 0130897108 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BH/WN Bre 31222 General (General) BH/WN Bre 15905 2002-08-09 00:00:00 2021-08-19 15:18:07 machine generated