Govindarajan (Dartmouth College) and Gupta (University of Maryland, College Park) help managers understand how to "engineer and exploit" globalization in their specific industry and company. They focus both on content issues (such as choice of markets, entry strategies, and the impact of digital technology) and on process (such as "cultivating a global mindset," creating knowledge networks, and managing global business teams). The work is based on a 10-year study of 100 global corporations. Annotation c. Book News, Inc., Portland, OR (booknews.com)