Contents:

Introduction

Ch. 1 Good relationships will make you maney
Ch. 2 Understanding the two businesses of franchising
Ch. 3 Confessions of the franchisee from hell
Ch. 4 Dispelling some common myths
Ch. 5 The friendship trap
Ch. 6 What franchising can learn from marriage
Ch. 7 Gret Expectations
Ch. 8 The E factor
Ch. 9 More communication and less conflict
Ch. 10 The challenge of decision making
Ch. 11 How’s your franchise advisory council
Ch. 12 Maximising the value of field visits
Ch. 13 Succeding through change
Ch. 14 Beating stress and achieving life balance
Ch. 15 What the mind conceives the mind achieves
Ch. 16 Developing high performance franchisees
Ch. 17 How you can achieve a profitable partnership
Ch. 18 A final word from the author