This book offers an overview of the contemporary global entertainment marketplace and provides advice on identifying, targeting, and reaching a market. Chapters concentrate on specific media, including movies, television and radio, cable and satellite, publishing, music, sports, travel and tourism, and location-based entertainment. The basic principles, dynamics, and roles are described, as are recent changes and existing challenges. The authors are consultants. Annotation c. Book News, Inc., Portland, OR (booknews.com)