driving product, process, and market change Robert, Edward B. Additional Author mixed material bibliography San Francisco Jossey-Bass 2002 en English

Printed Material

xi, 343 p. : index ; 23 cm. Roberts (technology management, MIT's Sloan School of Management) presents a collection of 12 articles, previously published in the between 1993 and 2002, and written by 20 of the world's top experts in innovation. The articles explore the key managerial issues of the innovation process, including the critical behavior which must occur within a firm to conceive and implement technological and market changes; collaboration with external partners to achieve innovative changes; and ways in which software, user communities, and innovation families can facilitate the innovative process. For academics and managerial leaders. Annotation c. Book News, Inc., Portland, OR (booknews.com) Corporate Strategy Product Development Technological Change Change Outsourcing Creativity RNB 42 0787962139 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen RNB 42 Inn 31308 General (General) RNB 42 Inn 15992 2002-10-16 00:00:00 2023-06-09 16:47:58 machine generated