APA Style

Ries, Al. (2002). The Fall of advertising and the rise of PR . New York: HarperBusiness.

Chicago Style

Ries, Al. The Fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Printed Material.

MLA Style

Ries, Al. The Fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Printed Material.

Turabian Style

Ries, Al. The Fall of advertising and the rise of PR. New York: HarperBusiness, 2002. Printed Material.