inside IBM's historic turnaround Gerstner, Louis V. Primary Author mixed material bibliography New York Harper Business 2002 en English

Printed Material

xi, 372 p. : index ; 24 cm. Gerstner (Reinventing Education) tells the inside story of his nine-year reign as CEO of IBM during the company's unprecedented time of crisis and his successful effort to turn around the pending demise. From his four-year stint as CEO of an equally intriguing corporation, RJR Nabisco, the author moved into the hot seat at IBM in April 1993, the most troublesome time in the company's history. Gerstner finds a pondering, insular culture, mostly unchanged since its beginning, and he briskly reviews his initial major decision to halt the breakup of IBM, refocuses energies on its historic mainframe business, streamlines repetitive processes, focuses employee attention on the needs of its customers and the quickly changing market, and significantly reduces the work force throughout IBM's worldwide locations. This is an important contribution to the business genre, and Edward Herrmann's basso, richly told tale maintains listener interest. An insider's take on IBM that provides a nice update to the solid historical analysis of the downfall and near death of the company revealed in Paul Carroll and Jim Wade's super business history, Big Blues. TABLE OF CONTENTS Foreword Introduction Part. I Grabbing Hold 1 The Courtship 2 The Announcement 3 Drinking from a Fire Hose 4 Out to the Field 5 Operation Bear Hug 6 Stop the Bleeding (and Hold the Vision) 7 Creating the Leadership Team 8 Creating a Global Enterprise 9 Reviving the Brand 10 Resetting the Corporate Compensation Philosophy 11 Back on the Beach Part. II Strategy 12 A Brief History of IBM 13 Making the Big Bets 14 Services - the Key to Integration 15 Building the World’s Already Biggest Software Business 16 Opening the Company Store 17 Unstacking the Stack and Focusing the Portfolio 18 The Emergence of e-business 19 Reflections on Strategy Part. III Culture 20 On Corporate Culture 21 An Inside-Out World 22 Leading by Principles Part. IV Lessons Learned 23 Focus - You Have to Know (and Love) Your Business 24 Execution - Strategy Goes Only So Far 25 Leadership Is Personal 26 Elephants Can Dance Part. V Observations 27 The Industry 28 The System 29 The Watchers 30 Corporations and the Community 31 IBM - a Farewell App. A: Employee Communications App. B The Future of e-business App. C: Financial Overview Index Leadership Corporate Culture Corporate Strategy Organizational change Business enterprise History Profiles Office equipment industry AZA/WB 0060523794 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen AZA/WB Ger 31456 General (General) AZA/WB Ger Who_says_elephans_can%2527t_dance_-_inside_IBM%2527s_historic_turnaround.jpg.jpg 16025 2003-01-10 00:00:00 2020-02-05 09:20:32 machine generated