mixed material bibliography Holbrook Adam Media Corporation 2000

xiv, 352 p. : app., index ; 23 cm. There has been a dramatic shift in the importance of a marketing plan over the last ten years. For many companies marketing plans were primarily a budgeting tool that offered a snap shot of the companies marketing position, but was primarily put together catalog the tactics of a company would use during the next year. Today, marketers live in a fast changing world, where they need to constantly revamp their marketing strategies to adjust for new products, technologies, competitors, and the rapidly changing environment of their customers. BAD 1580622682 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD Deb 16034 2003-01-17 00:00:00 2016-11-01 00:00:00 machine generated