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  <title>Profiting from uncertainty :</title>
  <subTitle>strategies for succeeding no matter what the future brings</subTitle>
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  <namePart>Schoemaker, Paul J.H.</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
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  <namePart>Gunther, Robert E.</namePart>
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   <placeTerm type="text">New York</placeTerm>
   <publisher>Free Press</publisher>
   <dateIssued>2002</dateIssued>
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  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
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  <extent>xv, 267 p. : exh., note, index ; 24 cm.</extent>
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 <note>Building on his experience with more than one hundred consulting projects in fields ranging from health care to manufacturing, from utilities to financial services, Schoemaker shows how major corporations throughout the world have used his pathbreaking methodology to prepare for an uncertain future and profit from it. In this first comprehensive approach to the subject, Schoemaker shows the reader (1) how to develop and analyze multiple industry scenarios, (2) craft nimble strategies with just the right amount of flexibility, (3) implement them using an options approach, and (4) make real-time adjustments through dynamic monitoring. As a leading academic thinker and practitioner, the author draws on the frontiers of decision science, organization theory, strategy, and cognitive psychology to integrate the most practical contributions these various fields have made to navigating uncertainty.&#13;
&#13;
&#13;
TABLE OF CONTENTS&#13;
&#13;
Preface: Tumultuous Times&#13;
Ch. 1 Embracing Uncertainty&#13;
Ch. 2 Preparing the Mind&#13;
Ch. 3 Experiencing Multiple Futures&#13;
Ch. 4 Preparing for the Unknown&#13;
Ch. 5 Building a Robust Strategic Vision&#13;
Ch. 6 Creating Flexible Options&#13;
Ch. 7 Dynamic Monitoring and Adjustment&#13;
Ch. 8 Implementation: Living with Uncertainty&#13;
Ch. 9 Case Study: Flying through Turbulence&#13;
Conclusion: Navigating the Future&#13;
App. A The Psychology of Uncertainty&#13;
App. B Uncertainty Tool Kit&#13;
Notes&#13;
Index&#13;
</note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Strategic planning</topic>
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 <subject authority="">
  <topic>Corporate Strategy</topic>
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 <subject authority="">
  <topic>Organizational change</topic>
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 <subject authority="">
  <topic>Business enterprise</topic>
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 <classification>AD/ADBE</classification>
 <identifier type="isbn">0743223284</identifier>
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