Birn, Robin J Primary Author mixed material bibliography London Kogan Page 1999 en English

Printed Material

xi, 164 p. : tabs., app., gloss., index ; 24 cm. More and more companies today are using market research techniques, not only to find new markets, products and customers, but also to measure customer satisfaction and improve management and marketing decision making.. "The Effective Use of Market Research examines this widening application of research techniques, looking at the circumstances in which market research is necessary, explaining what management can expect to gain from research, and analyzing the type of management and marketing decisions which may be taken as a result. (text from the publisher) BD 0749427728 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD Bir 31549 General (General) BD Bir 16080 2003-03-18 00:00:00 2025-12-10 14:20:34 machine generated