Mariampolski, Hy Primary Author mixed material bibliography Thousand Oaks Sage 2001 en English

Printed Material

xiii, 312 p. : app., refs., index ; 23 cm. This introduction to the field of qualitative market research follows a complete research project from the perspective of both user and practitioner. After an overview of the history and philosophy behind the practice of qualitative research, chapters outline the range of qualitative research applications and evaluate methods of project management and data analysis. Later chapters give information on careers in the field. An appendix contains sample letters, forms, and dialogues. Useful as a text for advanced undergraduate and graduate students taking courses in marketing, management, and business. Annotation © Book News, Inc., Portland, OR BD/SA 0761969454 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD/SA Mar 31550 General (General) BD/SA Mar 16081 2003-03-18 00:00:00 2025-12-11 13:37:13 machine generated