mixed material bibliography London Routledge 2000

xviii, 365 p. : refs., index ; 24 cm. Why are some organizations successful, while others perish in the marketplace? Evidence is growing to suggest that a key part of the answer is communication. How people interact with each other, or fail to do so, often determines an organization's overall prospects of success. Accordingly, there is growing interest in techniques, which can be employed to measure current communication effectiveness and enable targets to be set for improvements. The Handbook of Communication Audits for Organisations equips readers with the vital analytic tools required to conduct assessments. Owen Hargie, Dennis Tourish and distinguished contributors drawn from both industry and academia: review the main options confronting organizations embarking on audit, provide case studies of the communication audit process in action, discuss how audit findings can be interpreted so suitable recommendations are framed, outline how reports emanating from such audits should be constructed. The Handbook will be invaluable to students of organisational communication, as well as the growing number of communications managers in the business world.(text from the publisher) MA/ELD 0415186420 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen MA/ELD Han 16115 2003-04-09 00:00:00 2012-11-02 00:00:00 machine generated