TABLE OF CONTENTS
Chapter I: The Decision making process
History of Mid-Continent Airlines
Fares
Cabin service
Advertising, promotion, sales force
Employee compensation policy
Quality programs and additional training
Aircraft maintenence and fuel purchases
Cargo marketing budget
Corporate social performance budget
Common stock and devidends
Short-term and long-term loans
Acquisition and disposal of aircraft
Market research studies
Market served
Routing map
Aircraft utilization and scheduling
Demand
Reliability and refunds
Commissions to travel agents
Insurance
Employee turnover and cost
Administrative expenses
Depreciation
Taxes
Printout analysis: quarter O
Accounts receivable and payable
Quarter O financial report
Prepaaring the decision form

Chapter 2: Decision incidents

Chapter 3: Team organization
Strategic planning
Naming your business
Student disk preparation

Chapter 4: Organization performance
Evaluation and control
Management audit
Stockholder meeting
Peer evaluation

Chapter 5: Mid-Continent Airline Case

Chapter 6: Decision and analysis forms