mixed material bibliography Englewood Cliffs Prentice Hall 1993

xi, 83 p. : ills., tabs., index ; 28 cm. CONTENTS 1. BRANDS and marketing simulation games Introduction Some considerations in simulation game design Decision-making logictics in computerized simulation exercises Management, organization design, and team work in BRANDS Some general advice about BRANDS The BRANDS participant’s manual 2. BRANDS overview Introduction BRANDS terminology The product category The vaporware industry Your firm Market demand patterns Currency conventions in BRANDS Marketing research information Team organization and functioning Disclosure of information, security, and anti-competitive behavior The starting position scenario: quater 1 Firm decision variables 3. Marketing decision variables Introduction Product design decisions Vaporware technology constraits Reformulation decisions Research and development decisions Product preference and product quality New product development and introduction Distribution considerations Pricing decisions Advertising decisions Promotion decisions Sales force decisions Sales forcasting decisions BRANDS marketing decision variable change limits 4. Non-marketing decision variables Introduction Operations management Product-related costs Experience curve effects and product costs Transportation and shipping costs General overhead charges Taxation Banking arrangements Refinancing arrangements and dividends Cash flow in BRANDS The BRANDS stock market Information systems costs Naming your firm 5. BRANDS marketing research studies Introduction Marketing research strategy in BRANDS BRANDS marketing research studies Marketing research study: #1 Competitive information -- dividends and earning #2 Brand composition analysis #5 Industry sales force compensation #8 Media content analysis #11 Customer brand awareness #12 Concept testing #13 Preference testing, two existing brands #14 Preference testing, one existing brand and one hypothetical brand #16 Operating statistics report #17 Brand quality ratings #20 Test marketing experiment #21 Brand perceptual ratings #27 Dealer position audit #28 Dealer availability #31 Industry sales volume forecasts #32 Brand sales volume forecasts #35 Advertising program experiment #41 Regional summary analysis #47 Self-reported attribute preferences 6 Financial and operating results reports Product operating statement and status of decision variables Divisional operating statement Balance sheet and cash flow analysis report Variable cost calculations and production cost analysis estimates Other financial and operating reports 7. Performance evaluation in BRANDS Financial performance Market performance Operating performance] BRANDS qualitative performance evaluation 8. Decision making logistics and related paperwork 9. Using the BRANDS disk BA/BHA/ACNFE 0130874043 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/BHA/ACNFE Cha 16272 1996-08-20 00:00:00 2009-02-18 00:00:00 machine generated