mixed material bibliography Chicago Richard D Irwin 1995

xiii, 92 p. : ill., forms, index, diskette ; 30 cm TABLE OF CONTENTS 1. Introduction to The Marketing Game! Planning marketing strategy What’s ahead 2.. The market opportunity Introduction Background A new opprtunity Competitors in a broad product-market Market potential Typical marketing mixes Customer choice among brands 3. Marketing departement responsibi;itieid Introduction Objectives Resources Product Place Promotion Price Marketing research Forcasting demand 4. Submitting the marketing plan Marketing plan decision form Feedback for control and planning Annual financial summary Product summary Marketing research reports 5. Submitting an expand marketing plan Introduction Expanded responsibilities Marketing plan decision form Feedback for control and planning Annual financial summary Product summary Marketing reseach reports 6. Supporting the marketing plan Guide to budget plan 7. A new market opportunity Purpose Trends in the external environment Product-market segments Market potential Developing the market mix Customer choices among brands Marketing reserch BA/ACNFE Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/ACNFE Mas 16409 1994-07-04 00:00:00 2010-07-19 00:00:00 machine generated