mixed material bibliography Chichester John Wiley & Sons 1999

vi, 170 p. : figs., note ; 23 cm. This fascinating and instructive guide to understanding consumer behavior features 20 case studies that reflect the major themes in the contemporary discourse in the field. Contributed by researchers from throughout the European community, these stories chronicle the experiences of marketers at some of the world's most successful consumer product and services companies, including Coca-Cola and Body Shop. (text from the publisher) BDD 79 0471987816 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BDD 79 Cas 16573 2000-12-08 00:00:00 2011-06-24 00:00:00 machine generated