mixed material bibliography London Kogan Page 2000

vi, 122 p. ; 24 cm. Takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan. The book covers the gathering of strategic information, taking strategic decisions and the design of implementation strategies. It is a practical book that will enable readers to: - Gain a deeper understanding of their markets; - Know their own organizations thoroughly; - Forecast where their organizations are heading; - Consider available options; - Write an effective strategic plan. Included with this edition is a CD-ROM with a practical example of how a leading blue-chip organization planned strategic changes in its business practice. (text from the publisher) ADBE/LXMF 0749432187 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen ADBE/LXMF Woo 16592 2001-05-03 00:00:00 2006-02-02 00:00:00 machine generated