Takes the reader step by step through a strategic planning cycle. It poses penetrating questions about business strategy. By answering them and thinking through the important issues that they raise, the reader will be in a better position to give their organization a sense of direction and write a clear, focused strategic plan.

The book covers the gathering of strategic information, taking strategic decisions and the design of implementation strategies. It is a practical book that will enable readers to:

- Gain a deeper understanding of their markets;
- Know their own organizations thoroughly;
- Forecast where their organizations are heading;
- Consider available options;
- Write an effective strategic plan.

Included with this edition is a CD-ROM with a practical example of how a leading blue-chip organization planned strategic changes in its business practice. (text from the publisher)