mixed material bibliography Upper Saddle River Prentice Hall 2000

xiii, 610 p. : exh., refs., ; 26 cm. Offers case studies that provide a variety of strategic marketing situations which cover the spectra of large and small, public and private, product and service, domestic and international companies. It also includes appendices covering case analysis, financial analysis, and oral presentations. Thus, this casebook is the ideal companion for a strategic marketing course. (text from the publisher) BAD 79 0130863599 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BAD 79 Ros 16653 2001-09-10 00:00:00 2013-04-09 00:00:00 machine generated