mixed material bibliography New York John Wiley & Sons 2002

xix, 553 p. : figs., tabs., case studies, gloss., Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered. (text from the publisher) BD 79 047141235X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BD 79 Kum 16766 2002-05-24 00:00:00 2006-02-02 00:00:00 machine generated