Detail Cantuman
Advanced SearchEssentials of marketing research
Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered. (text from the publisher)
Ketersediaan
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Informasi Detil
Judul Seri |
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No. Panggil |
BD 79 Kum
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Penerbit | John Wiley & Sons : New York., 2002 |
Deskripsi Fisik |
xix, 553 p. : figs., tabs., case studies, gloss.,
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Bahasa | |
ISBN/ISSN |
0-471-41235-X
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Klasifikasi |
BD 79
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Tipe Isi |
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Tipe Media |
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Tipe Pembawa |
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Edisi |
2nd ed.
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Subyek |
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
-
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Versi lain/terkait
Tidak tersedia versi lain