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Fast track route to mastering the use of market research
Covers key market research techniques, from asking the right questions and using statistics to analysing data and acting on the information
Examples and lessons from benchmark companies in publishing, consumer goods, brewing and others. Includes a glossary of key concepts and a comprehensive resources guide. (text from the publisher)
Ketersediaan
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Informasi Detil
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Penerbit | Capstone (Wiley) : Oxford., 2002 |
Deskripsi Fisik |
v, 118 p. : tabs., index ; 17 cm.
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1-84112-194-0
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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Versi lain/terkait
Tidak tersedia versi lain