how the internet is changing the way consumers make choices Murphy, Tom Primary Author mixed material bibliography Chicago Dearborn 2000 en English

Printed Material

x, 303 p. : index ; 24 cm. According to technology insider Tom Murphy, the information age is all about the consumer, "what they know and what they want and what they need." Businesses must respond to the needs and demands of consumers or risk falling behind in a fast-changing marketplace, where cyber-rivals lure customers with lower prices, better service and more choices. Web Rules explores this new landscape, the power of the consumer, and its far-reaching effects on our lives. Some of today's biggest newsmakers, including Jerry Yang, cofounder of Yahoo!; Andy Grove, cofounder and chairman of Intel Corp.; and others, share their views about the Internet and how it will continue to change the future of business. (from the publisher) Strategic planning Case Studies Customers Globalization Consumer behaviour Company profiles Internet marketing BA/WN 079313613X Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BA/WN Mur 30400 General (General) BA/WN Mur Web_rules_-_how_the_internet_is_changing_the_way_consumers_make_choices.jpg.jpg 1979 2000-12-08 00:00:00 2020-03-03 10:32:16 machine generated