According to technology insider Tom Murphy, the information age is all about the consumer, "what they know and what they want and what they need." Businesses must respond to the needs and demands of consumers or risk falling behind in a fast-changing marketplace, where cyber-rivals lure customers with lower prices, better service and more choices. Web Rules explores this new landscape, the power of the consumer, and its far-reaching effects on our lives. Some of today's biggest newsmakers, including Jerry Yang, cofounder of Yahoo!; Andy Grove, cofounder and chairman of Intel Corp.; and others, share their views about the Internet and how it will continue to change the future of business. (from the publisher)