Root, Franklin R. Primary Author mixed material bibliography New York Lexington Books 1994 en English

Printed Material

xii, 324 p. : index, bibl., notes, figs., tabs., s TABLE OF CONTENTS Preface 1 The New Global Economy: Challenges and Opportunities 2 Designing Entry Strategies for International Markets 3 Deciding on the International Product Candidate and Target Market 4 Entering International Markets Through Exports 5 Entering International Markets Through Licensing and Other Contractual Arrangements 6 Entering International Markets Through Investment 7 Deciding on the Right Entry Mode 8 Designing the International Marketing Plan 9 Designing and Managing Entry Strategies Across Cultural Differences 10 Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems Notes Supplementary Reading Index Marketing International markets BCB/AZB 521 0029269032 Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen BCB/AZB 521 Roo 25621 Short Loan (Short Loan) BCB/AZB 521 Roo EntryStrgs.jpg.jpg 2303 1994-12-07 00:00:00 2025-10-06 09:53:29 machine generated