TABLE OF CONTENTS

Preface
1 The New Global Economy: Challenges and Opportunities
2 Designing Entry Strategies for International Markets
3 Deciding on the International Product Candidate and Target Market
4 Entering International Markets Through Exports
5 Entering International Markets Through Licensing and Other Contractual Arrangements
6 Entering International Markets Through Investment
7 Deciding on the Right Entry Mode
8 Designing the International Marketing Plan
9 Designing and Managing Entry Strategies Across Cultural Differences
10 Designing Entry Strategies for Global Competitive Advantage in Multinational Enterprise Systems
Notes
Supplementary Reading
Index