APA Style
Lovelock, Christopher H.. (1994).
Product plus : how product + service = competitive advantage .
New York:
McGraw-Hill.
Chicago Style
Lovelock, Christopher H..
Product plus : how product + service = competitive advantage.
New York:
McGraw-Hill,
1994.
Printed Material.
MLA Style
Lovelock, Christopher H..
Product plus : how product + service = competitive advantage.
New York:
McGraw-Hill,
1994.
Printed Material.
Turabian Style
Lovelock, Christopher H..
Product plus : how product + service = competitive advantage.
New York:
McGraw-Hill,
1994.
Printed Material.