Success in the turbulent 1990s requires a new breed of general managers called intrapreneurs. A successfull intrapreneur combines three talents and skill: (1) an antrepreneur's ability to creatively visualize new strategies; (2) an Organizational architect's skill in designing change-seeking internal capabilities; and (3) a charismatic leader's talent for piloting change through resistance -laden organizations. This article is based on an empirical study of 30 top managers who transformed their busines firms.