mixed material bibliography Februari 1997

p. 62-78 In the last two decades Singapore has undergone a cultural and enviromental transformation that has sigificantly impacted on the production and Marketing of Consumer goods and services. In this articlethese changes are enumerate along with the possible future trends in consumer behaviour with their implications for economic development and business management. This information is relevant for all marketers and public policy makers and indeed to all interested in future consumption,and marketing of product s and services in this region. Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 24898 2005-11-21 00:00:00 2005-11-21 00:00:00 machine generated