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In the last two decades Singapore has undergone a cultural and enviromental transformation that has sigificantly impacted on the production and Marketing of Consumer goods and services. In this articlethese changes are enumerate along with the possible future trends in consumer behaviour with their implications for economic development and business management. This information is relevant for all marketers and public policy makers and indeed to all interested in future consumption,and marketing of product s and services in this region.
Ketersediaan
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Informasi Detil
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Penerbit | : ., Februari 1997 |
Deskripsi Fisik |
p. 62-78
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Edisi |
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Info Detil Spesifik |
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Pernyataan Tanggungjawab |
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