This study examined whether the destination choices of Taiwanese outbound travelers could be differentiated by their sociodemographics, travel charactereistics, and benefit pursued. Using discriminant analysis, the result revealed that the choice of outside of the Pacific region destinaions was positively related to income level, educational background, length of the trip, party size, trip expenditure, inclusive package, and the benefit of the "Value and Lifestyle" of a Taiwanese traveler.' Safety Net,' 'Cost and experience' and 'Budget Travel' were benefits pursued by within-Asia travelers. These findings can assist travel and tourism related organization in developing marketing programs.