APA Style
Defining, measuring, and managing brand equity : a. (1988).
Cambridge:
MSI.
Chicago Style
Defining, measuring, and managing brand equity : a.
.
Cambridge:
MSI,
1988.
.
MLA Style
Defining, measuring, and managing brand equity : a.
.
Cambridge:
MSI,
1988.
.
Turabian Style
Defining, measuring, and managing brand equity : a.
Cambridge:
MSI,
1988.
.