mixed material bibliography January 2000

The objective of brand positioning is to place a brand that is clearly distinguishable form competitor's brand on the market. The principal aim is to ensure that the barnd occupies a unique position on the market and that is endowed with a preciselydefined profile with clear-cut contours. The basic idea underlying this analysis is that consumers' perceptions of the various brands can be conceived as a multidimensional space in which individual brands are positioned. Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen 26051 2005-12-01 00:00:00 2005-12-01 00:00:00 machine generated