Detail Cantuman
Advanced SearchValue-oriented brand positioning
The objective of brand positioning is to place a brand that is clearly distinguishable form competitor's brand on the market. The principal aim is to ensure that the barnd occupies a unique position on the market and that is endowed with a preciselydefined profile with clear-cut contours. The basic idea underlying this analysis is that consumers' perceptions of the various brands can be conceived as a multidimensional space in which individual brands are positioned.
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Penerbit | : ., January 2000 |
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