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  <title>Konsep-konsep strategik CRM</title>
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   <dateIssued>2002</dateIssued>
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  <extent>p. 6-8</extent>
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 <note>&quot;If you don't identify your customer-somebody else will&quot;. Demikian ungkap Don Vogelaar dalam bukunya yang menarik &quot;know your customer&quot; sebuah ungkapan yang sebenarnya merupakan ekspresi dari pemahaman yang mendalam terhadap situasi persaingan dalam merebut hati customer.</note>
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  <physicalLocation>Perpustakaan - Sekolah Tinggi Manajemen PPM Pusat Informasi Manajemen</physicalLocation>
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