We discuss here the importance of the marketing operations interfaces and our motivations in creating this special issue. We also evaluate and summarize the papers presented in this special issue, and present our observations on how the study of this interface has methodologically evolved over the course of years. Some of the dominant common themes emphasized in the six papers contained in this special issue were communication between operations and marketing, as well as the value of trust an dharmony between these functional areas in improving firm performance. Based on these observations and extantliterature in both discilines, a simple framework that delineates broad areas of mutual interest and integration between these two functional areas in proposed. We finally outline a limited set of future research project taht lie at the interface of marketing and operations and which can potenlially be pursued by researchers in this domain in order to promote a better understanding of the interface.