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Social exclusion has received much attention in recent years among goverments and policy makers. While there are many aspects of social exclusion, of particular interest to marketing and consumer behaviour is the issue of the accessibility of consumer goods and services to socially excluded groups. The purpose of the research reported in this paper is to contribute to the understanding of the grocery shopping behaviour of disadvantaged consumers.
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Penerbit | : ., April 2001 |
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p. 141-158
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